It deserves to be read in hungry chunks.

Jobs will be this decades greatest CEO - although many of his traits should never be emulated.

A true genius who saw how to fit things together and make them more than the sum of each part. In this way he was a true inventor.

You will thank yourself for reading this book and I believe it will instil in you a desire to go and do something great.

This post is an act of trying to save some old information should I ever need it again (I had to dig in the memory banks as it was). 

Background Info:

Here is an extract from my communication... I know you can get a much more exact description from Wikipedia and other sources but they are hardly written in 'client-speak'. 

Bitmap - The act of scanning an image turns it into a bitmap. A bitmap defines an image as a grid of coloured pixels, and it stores the colour for each pixel in the image (if you think of pixels in terms of large printed posters you might get the idea of what happens when you enlarge a bitmap - i.e. the 'pixels'  become almost as large as a marble). 

Photoshop is the world leader in editing bitmaps. A JPEG, as you requested earlier, is the most universally popular format of a bitmap – mainly due to its very clever compression (I’ll save this for another day – I wouldn’t want to bore you anymore in this post).

We could use Photoshop to ‘repair’ the scanned bitmap image but this really is best suited for continuous tone images such as photographs. 

Our recommendation is to redraw the logo as a vector shape. Here's how I attempted to handle this part of the communique: 

Vector - The wiki version - a vector shape is a mathematical description of a geometric form that includes the thickness of the line, the fill color, and additional features of the line that can be expressed mathematically (phew glad I pasted that; I'm sure this would win some kind of crystal mark from the plain english society).

Let me try and make sense of this jargon. A vector shape is most appropriate for a simple, smooth, and clean-looking image. It typically includes less detail than a bitmap, but you can resize it without distortion.

What we are proposing is to redraw the logo using ‘Illustrator’ – the leading Vector editor which, like Photoshop, is made by Adobe. This process involves tracing the logo using lines and curves. Once completed you have a master logo that could be used as the basis for any application – as it can scale to infinity without ever degrading – so car graphics, exhibition panels, huge posters you name it.

In short we are looking to digitally remaster the logo - I especially liked this line :-)

Once mastered we can export (save it 'down') it to a JPEG or whatever is needed.